APRERA is a regulatory body to ensure transparency and efficiency in the Real estate sector and to protect the interest of consumers in the state of Andhra Pradesh. Though APRERA was a Regulatory body, they always envisioned to be a corporate and were looking to build a strong brand which reflected its authority, boldness, and vibrancy. The main objective was to go beyond the superficial regulatory framework to a larger change thereby aligning to a larger purpose, culture, and values. Our team did extensive research on the regulatory framework and was mindful of other regulatory bodies across the country. We had incorporated some of the best practices while defining the APRERA brand identity. The new brand reflects all facets like authority, consumers' protection, shelter, safety, security, and trust, and having stood apart for over many years, they won many accolades in the industry.
We had implemented various marketing elements like corporate brand identity, new identity design and definition, style guide, presentation template, business card, letterhead, envelope, and other marketing elements.
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